Week 9 EOC; Three Great Mission statement

X vodka new and ready to go Vodka with a beautiful and elegant bottle.

make to look beautiful just about anywhere you take it.

Its a beautiful vodka bottle with a grate tasting vodka with imported water from Greenland,

with a beautiful scent of rose petals make to smell and look beautiful.

we are working with absolute vodka because when they heard what we were doing they just wanted to do something with us so that they could help design and also try and create new flavors of vodka with us.

Its a 2015 vodka its a modern vodka with an amazing taste and a great bottle design 

the bottle was degined in my personal view on what will catch the   eye of a women. 

implementation evaluation control

My strategy is easy,
try and make a bond with the customers make talk to them and educate them on my vodka and make them really want it.
show them that my vodka might be like others but its a bit better just by the little differences that it has compared to others vodkas  make them see that their money isnt being waisted,
that its actually being put to good use, that the money that they are spending on my vodka is "money well spent."
 “A company can divide sales responsibilities along any of several lines. The structure decision is simple if the company sells only one product line to one industry with customers in many locations. In that case the company would use a territorial sales force structure.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page416 and communicate with them through social media and ask them questions like how could i make my vodka better?
what flavors would they like to see be made,
if the bottle big enough should i make it smaller or should i make it bigger.
You know just interact with them,
make them feel like they have a say in the product that i put out,
make them know and understand that they two have a voice and that i will take everything that they tell me into consideration and probably make it happen .
make them really just feel connected to you and the product“In many cases, the move to team selling mirrors similar changes in customers’ buying organizations. ( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page420)

Price

The price of my Vodka is going to be in the $20-$25 price range because i differently don't want it to be super pricey because it isnt going to be the best vodka on the market but it is a good one.
What i intend people to do when they see my Vodka bottle and think "wow thats a nice bottle." and want to spend the $25 because of how nice it looks.
because it is such a nice looking bottle im hoping that what people will like to see, the aesthetic of the bottle is what im hoping people will really enjoy looking at and will spend the money to see and have it.
 “cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page274) a good price for a good bottle and a good enough vodka, like i said it isnt going to be the best one on the market but it will be a good one.
the taste will be good enough to be the price that it is. “marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page106)

Promotion

Promoting it will be pretty easy,

ill try and get it sponsored by youtube, so that whenever you are on youtube and you click on a video and the commercial come out it will be about my vodka.

try to get a billboard on the high way so that when you are just driving by you will see it and maybe want to purchase it.“Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 432. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). it will be in a nice bottle so it will definitely stand out among the other bottles that it is around.“Promotional pricing, however, can have adverse effects. Used too frequently and copied by competitors, price promotions can create “deal-prone” customers who wait until brands go on sale before buying them. Or, constantly reduced prices can erode a brand’s value in the eyes of customers. Marketers sometimes become addicted to promotional pricing, especially in difficult economic times. They use price promotions as a quick fix instead of sweating through the difficult process of developing effective longer-term strategies for building their brands.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Pages294)try to promote my vodka on tv so that it will catch peoples attentions,

or try and get a commercial   on the super bowl so that poeple know that my drink is now in the market and ready to be sold and have people want it and would want to have it and want to taste it.  “Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 431. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

distribution

The way that it will be distributed is that it will come with only one, but you could buy

them in twos threes or fours.

so that you could buy the three or four pack of X vodka for a big family gathering,

or a two pack or just the one for the small family get together or if you and the girls just want to drink and gossip,

“Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain…They try to forge a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 310/311. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). will also come in other colors and flavors 

the bottles could also be found in other colors and designs.

or at least that is what im attending to do.

“Companies can design their distribution channels to make products and services available to customers in different ways” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 313. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

Product

The product is a semi elegant vodka not on the expensive side, the name of the vodka is going to be X, its going to have imported water from greenland that is boiled to extreme heats for perfection, and has a scent of like a fruity garden.

its going to be on the $20-$30 price range.“Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-page7)it will have a nicely detailed bottle the bottle it self will be all black and the X on the bottle will be slightly elevated so that it will stand out and will be outlined by fake diamonds.

and the bottle will have fake diamonds going around it to make it flashy and have a more feminine appeal to it.

the vodka it self will be clear like all vodkas but you could also purchase other colors.“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. Successfully managing the customer experience is the ultimate goal, adds another” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). 

marketing Mix

The way we can influence the people to want to purchase my vodka is the same way that the others do it,

make the customers feel like if they are buying my vodka they will feel important and they would believe that they have made a great choice in buying my vodka.

make them feel like they have to buy it because its a must have.

make them feel like their money isn't being waisted , "money well spent."

make the customer feel like this is a must have vodka.

If the person has a vodka collection as most people do, make them want to buy this vodka because it will make their collection bigger and better just because of the deign and the taste.

Make the customer really believe that they need and that they should have this vodka because its a one of a kind.