Target Marketing strategy

“Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page9) strategy is easy, just make them believe that they need and should have my vodka,

buy the beautiful look of the bottle or even simply the taste of the vodka.

Make them really want to have it, I would offer a wide verity of different bottle colors and bottle designs and flavors but its all just still simply vodka.

make them feel like this is a must have vodka because it would look nice when you pull it out during a dinner party, or just because the bottle it self would look amazing just to have sitting on your kitchen counter.“The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 10. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).the bottle is designed for women so men could buy it for their wives for just a nice at home candle lit dinner.  “The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information. It then designs a customer-driven marketing strategy based on the answers to two simple questions. The first question is “What consumers will we serve?” (market segmentation and targeting)”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page30)