My strategy is easy,
try and make a bond with the customers make talk to them and educate them on my vodka and make them really want it.
show them that my vodka might be like others but its a bit better just by the little differences that it has compared to others vodkas make them see that their money isnt being waisted,
that its actually being put to good use, that the money that they are spending on my vodka is "money well spent."
“A company can divide sales responsibilities along any of several lines. The structure decision is simple if the company sells only one product line to one industry with customers in many locations. In that case the company would use a territorial sales force structure.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page416 and communicate with them through social media and ask them questions like how could i make my vodka better?
what flavors would they like to see be made,
if the bottle big enough should i make it smaller or should i make it bigger.
You know just interact with them,
make them feel like they have a say in the product that i put out,
make them know and understand that they two have a voice and that i will take everything that they tell me into consideration and probably make it happen .
make them really just feel connected to you and the product“In many cases, the move to team selling mirrors similar changes in customers’ buying organizations. ( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page420)
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