Target Marketing strategy

“Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page9) strategy is easy, just make them believe that they need and should have my vodka,

buy the beautiful look of the bottle or even simply the taste of the vodka.

Make them really want to have it, I would offer a wide verity of different bottle colors and bottle designs and flavors but its all just still simply vodka.

make them feel like this is a must have vodka because it would look nice when you pull it out during a dinner party, or just because the bottle it self would look amazing just to have sitting on your kitchen counter.“The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 10. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).the bottle is designed for women so men could buy it for their wives for just a nice at home candle lit dinner.  “The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information. It then designs a customer-driven marketing strategy based on the answers to two simple questions. The first question is “What consumers will we serve?” (market segmentation and targeting)”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page30)

situation not SWOT analysis

I think my vodka would be a bit successful among the women and thats a strength  because women gossip and if they like it they will always have one bottle at home,

and when they have friends over they will bring out my vodka and share it with their friends and than they will ask that that is and they will say what it is whos it buy and where they bought it and say they price and be happy by doing it.“Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).my weakness in this is that it is more of a feminine bottle so it will be targeted to women and that will make a huge part of the men not want to buy it or want to drink it because it will be more of a women drink, which is bad because men are most likely to buy alcohol than women are so that could really end up hurting me.“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page54)On the upside to that is that because it is a womens drink the women will most likely tell their boyfriends or husbands to buy it for them and the men being well men will go out and buy them the drink because its what their ladies want.

so my situation isnt to bad its simply the matter of how many women will actually end up liking my drink and like it enough to ask their men to buy the drink.

or if it will be worth it enough for the women to tell their frineds about it and say "you need to buy this."“Managing the marketing function begins with a complete analysis of the company’s situation. The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54/56. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).Other than those thing i think i will be on the clear and be okay and they will enjoy my drink“Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly.(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page56)

objectives

The objective is that i want as many people to buy my product and really enjoy it and would want to actually drink it and will enjoy every sip that they take.

That they will enjoy the bottle and want to go and buy more bottles to have for how cute the bottle will be.“More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 48. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). The drink is going to be a very nice settle drink nothing crazy or over the top just your usual bottle of vodka, just something you can run down to the store and buy at.“The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page40) Have people actually go and buy it and want to drink it and love drinking it.

I want people drink my drink and know that it is X that they are drinking,

i want it to be something special and have them just fall in love with it“Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. Next comes marketing strategy—the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships. The company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page49)

week 8 EOC : Business Mission Statement

The goal of my vodka is that everyone knows what it is,

to have them drink it and go "OH that X" because than you know when you have made it when people actually know what they are drinking and that they know that it is your drink."They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).To want people go and buy it and want to buy it because they like the drink so much and they like the bottle because the bottle is nice and its one of a kind and i know people will actually appreciate that.“An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page39)Because it is such a unique bottle i know people might end up thinking that it had a different taste of what it really is,

honestly it is just normal vodka nothing special to it, its just vodka but who doesn't like vodka.

Just good plain original vodka.“Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 42)an expensive taste for an affordable price."They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

week 7 EOC :The Pitch

My vodka bottle is going to be named "X" its not going to be an expensive vodka more along the lines of the $20-$30 price range, not an expensive bottle.
The use of it will be more for like small get togethers

The vodka it self will have imported water from greenland and boiled to extreme heat for a perfect taste, it will have a scent of a blackberry. the vodka it self will have a very sweet taste almost like fruit punch in a way.
it will be in a regular bottle nothing to fancy,
the bottle it self will have fake little diamonds on it to give it a more feminine appeal, the bottle will always be all black.
like i said before the vodka will be for small get togethers or like dinner parties nothing to crazy,
its not the most expensive looking bottle and definitely not the most expensive tasting  but it is a very elegant vodka and will look very nice when you take it over to someone as a home welcoming present.
its a nice bottle and a good tasting vodka.

Week 5 EOC: Social Networks and Job Hunting

Social networking is a great way to get your product out there and to show the people on social media what you have to offer. and the stuff that you want to show.
Using Facebook is a common thing to use now to sell your product because you know that a lot of people are on FaceBook and if your ad pops up in the suggestions square they will most likely end up clicking and going threw other things that you have to sell so not only will the person be looking at that one thing that caught their eye to begin with but now they will also be looking at everything else that you have sell, which might lead them into buying something else while they are ad it.
People have also found other ways to sell their products on social media using twitter, instagram, tumblr ect.
In my own personal opinion that is a very smart idea because there are so many people on social media that go onto it just to find stuff to buy and or are just online to shop and they go to social media to find places online to shop, but the most common social app that people use for that is FaceBook,
or at least thats the one that i think is the most common to use to find stuff to shop in.
People go to social media to find new places to shop because they know that they will find a new store or new location or whatever to buy stuff and they will find places that they know that they will love and if they dont find it in one place that there will be like 500 other places exactly like it.

Week 4 EOC: Superbowl commercials

all the commercials had something to say the one that really caught my attention was the prises 1 car,
saying basically that it is an amazing car showing us the viewers what is so great about the car and why we need it in our lives and its fast that its quite that is worth stealing.
its a good looking car from what the commercial tired to explain and it did what it was suppose to do it did make the car look like an amazing car which a lot of people might actually go buy this car because the commercial did look amazing.
and the other one about being addicted to pain killers one instead of trying to help these people and getting them help and telling them to go to their doctors and get help by saying that they are addicted they get a commercial.
so the commercials were amazing but some of them threw me off just a little.