Week 9 EOC; Three Great Mission statement

X vodka new and ready to go Vodka with a beautiful and elegant bottle.

make to look beautiful just about anywhere you take it.

Its a beautiful vodka bottle with a grate tasting vodka with imported water from Greenland,

with a beautiful scent of rose petals make to smell and look beautiful.

we are working with absolute vodka because when they heard what we were doing they just wanted to do something with us so that they could help design and also try and create new flavors of vodka with us.

Its a 2015 vodka its a modern vodka with an amazing taste and a great bottle design 

the bottle was degined in my personal view on what will catch the   eye of a women. 

implementation evaluation control

My strategy is easy,
try and make a bond with the customers make talk to them and educate them on my vodka and make them really want it.
show them that my vodka might be like others but its a bit better just by the little differences that it has compared to others vodkas  make them see that their money isnt being waisted,
that its actually being put to good use, that the money that they are spending on my vodka is "money well spent."
 “A company can divide sales responsibilities along any of several lines. The structure decision is simple if the company sells only one product line to one industry with customers in many locations. In that case the company would use a territorial sales force structure.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page416 and communicate with them through social media and ask them questions like how could i make my vodka better?
what flavors would they like to see be made,
if the bottle big enough should i make it smaller or should i make it bigger.
You know just interact with them,
make them feel like they have a say in the product that i put out,
make them know and understand that they two have a voice and that i will take everything that they tell me into consideration and probably make it happen .
make them really just feel connected to you and the product“In many cases, the move to team selling mirrors similar changes in customers’ buying organizations. ( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page420)

Price

The price of my Vodka is going to be in the $20-$25 price range because i differently don't want it to be super pricey because it isnt going to be the best vodka on the market but it is a good one.
What i intend people to do when they see my Vodka bottle and think "wow thats a nice bottle." and want to spend the $25 because of how nice it looks.
because it is such a nice looking bottle im hoping that what people will like to see, the aesthetic of the bottle is what im hoping people will really enjoy looking at and will spend the money to see and have it.
 “cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page274) a good price for a good bottle and a good enough vodka, like i said it isnt going to be the best one on the market but it will be a good one.
the taste will be good enough to be the price that it is. “marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page106)

Promotion

Promoting it will be pretty easy,

ill try and get it sponsored by youtube, so that whenever you are on youtube and you click on a video and the commercial come out it will be about my vodka.

try to get a billboard on the high way so that when you are just driving by you will see it and maybe want to purchase it.“Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 432. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). it will be in a nice bottle so it will definitely stand out among the other bottles that it is around.“Promotional pricing, however, can have adverse effects. Used too frequently and copied by competitors, price promotions can create “deal-prone” customers who wait until brands go on sale before buying them. Or, constantly reduced prices can erode a brand’s value in the eyes of customers. Marketers sometimes become addicted to promotional pricing, especially in difficult economic times. They use price promotions as a quick fix instead of sweating through the difficult process of developing effective longer-term strategies for building their brands.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Pages294)try to promote my vodka on tv so that it will catch peoples attentions,

or try and get a commercial   on the super bowl so that poeple know that my drink is now in the market and ready to be sold and have people want it and would want to have it and want to taste it.  “Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 431. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

distribution

The way that it will be distributed is that it will come with only one, but you could buy

them in twos threes or fours.

so that you could buy the three or four pack of X vodka for a big family gathering,

or a two pack or just the one for the small family get together or if you and the girls just want to drink and gossip,

“Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain…They try to forge a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 310/311. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). will also come in other colors and flavors 

the bottles could also be found in other colors and designs.

or at least that is what im attending to do.

“Companies can design their distribution channels to make products and services available to customers in different ways” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 313. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

Product

The product is a semi elegant vodka not on the expensive side, the name of the vodka is going to be X, its going to have imported water from greenland that is boiled to extreme heats for perfection, and has a scent of like a fruity garden.

its going to be on the $20-$30 price range.“Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-page7)it will have a nicely detailed bottle the bottle it self will be all black and the X on the bottle will be slightly elevated so that it will stand out and will be outlined by fake diamonds.

and the bottle will have fake diamonds going around it to make it flashy and have a more feminine appeal to it.

the vodka it self will be clear like all vodkas but you could also purchase other colors.“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. Successfully managing the customer experience is the ultimate goal, adds another” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). 

marketing Mix

The way we can influence the people to want to purchase my vodka is the same way that the others do it,

make the customers feel like if they are buying my vodka they will feel important and they would believe that they have made a great choice in buying my vodka.

make them feel like they have to buy it because its a must have.

make them feel like their money isn't being waisted , "money well spent."

make the customer feel like this is a must have vodka.

If the person has a vodka collection as most people do, make them want to buy this vodka because it will make their collection bigger and better just because of the deign and the taste.

Make the customer really believe that they need and that they should have this vodka because its a one of a kind. 

Target Marketing strategy

“Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page9) strategy is easy, just make them believe that they need and should have my vodka,

buy the beautiful look of the bottle or even simply the taste of the vodka.

Make them really want to have it, I would offer a wide verity of different bottle colors and bottle designs and flavors but its all just still simply vodka.

make them feel like this is a must have vodka because it would look nice when you pull it out during a dinner party, or just because the bottle it self would look amazing just to have sitting on your kitchen counter.“The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 10. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).the bottle is designed for women so men could buy it for their wives for just a nice at home candle lit dinner.  “The company first gains a full understanding of the marketplace by researching customer needs and managing marketing information. It then designs a customer-driven marketing strategy based on the answers to two simple questions. The first question is “What consumers will we serve?” (market segmentation and targeting)”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page30)

situation not SWOT analysis

I think my vodka would be a bit successful among the women and thats a strength  because women gossip and if they like it they will always have one bottle at home,

and when they have friends over they will bring out my vodka and share it with their friends and than they will ask that that is and they will say what it is whos it buy and where they bought it and say they price and be happy by doing it.“Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).my weakness in this is that it is more of a feminine bottle so it will be targeted to women and that will make a huge part of the men not want to buy it or want to drink it because it will be more of a women drink, which is bad because men are most likely to buy alcohol than women are so that could really end up hurting me.“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page54)On the upside to that is that because it is a womens drink the women will most likely tell their boyfriends or husbands to buy it for them and the men being well men will go out and buy them the drink because its what their ladies want.

so my situation isnt to bad its simply the matter of how many women will actually end up liking my drink and like it enough to ask their men to buy the drink.

or if it will be worth it enough for the women to tell their frineds about it and say "you need to buy this."“Managing the marketing function begins with a complete analysis of the company’s situation. The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54/56. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).Other than those thing i think i will be on the clear and be okay and they will enjoy my drink“Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly.(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page56)

objectives

The objective is that i want as many people to buy my product and really enjoy it and would want to actually drink it and will enjoy every sip that they take.

That they will enjoy the bottle and want to go and buy more bottles to have for how cute the bottle will be.“More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 48. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). The drink is going to be a very nice settle drink nothing crazy or over the top just your usual bottle of vodka, just something you can run down to the store and buy at.“The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page40) Have people actually go and buy it and want to drink it and love drinking it.

I want people drink my drink and know that it is X that they are drinking,

i want it to be something special and have them just fall in love with it“Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. Next comes marketing strategy—the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships. The company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page49)

week 8 EOC : Business Mission Statement

The goal of my vodka is that everyone knows what it is,

to have them drink it and go "OH that X" because than you know when you have made it when people actually know what they are drinking and that they know that it is your drink."They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).To want people go and buy it and want to buy it because they like the drink so much and they like the bottle because the bottle is nice and its one of a kind and i know people will actually appreciate that.“An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page39)Because it is such a unique bottle i know people might end up thinking that it had a different taste of what it really is,

honestly it is just normal vodka nothing special to it, its just vodka but who doesn't like vodka.

Just good plain original vodka.“Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 42)an expensive taste for an affordable price."They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).