Friday, March 4, 2016

situation not SWOT analysis

I think my vodka would be a bit successful among the women and thats a strength  because women gossip and if they like it they will always have one bottle at home,
and when they have friends over they will bring out my vodka and share it with their friends and than they will ask that that is and they will say what it is whos it buy and where they bought it and say they price and be happy by doing it.“Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 54. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).my weakness in this is that it is more of a feminine bottle so it will be targeted to women and that will make a huge part of the men not want to buy it or want to drink it because it will be more of a women drink, which is bad because men are most likely to buy alcohol than women are so that could really end up hurting me.“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page54)On the upside to that is that because it is a womens drink the women will most likely tell their boyfriends or husbands to buy it for them and the men being well men will go out and buy them the drink because its what their ladies want.
so my situation isnt to bad its simply the matter of how many women will actually end up liking my drink and like it enough to ask their men to buy the drink.
or if it will be worth it enough for the women to tell their frineds about it and say "you need to buy this."“Managing the marketing function begins with a complete analysis of the company’s situation. The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 54/56. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).Other than those thing i think i will be on the clear and be okay and they will enjoy my drink“Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly.(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page56)

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