Product

The product is a semi elegant vodka not on the expensive side, the name of the vodka is going to be X, its going to have imported water from greenland that is boiled to extreme heats for perfection, and has a scent of like a fruity garden.

its going to be on the $20-$30 price range.“Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-page7)it will have a nicely detailed bottle the bottle it self will be all black and the X on the bottle will be slightly elevated so that it will stand out and will be outlined by fake diamonds.

and the bottle will have fake diamonds going around it to make it flashy and have a more feminine appeal to it.

the vodka it self will be clear like all vodkas but you could also purchase other colors.“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. Successfully managing the customer experience is the ultimate goal, adds another” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).