objectives

The objective is that i want as many people to buy my product and really enjoy it and would want to actually drink it and will enjoy every sip that they take.

That they will enjoy the bottle and want to go and buy more bottles to have for how cute the bottle will be.“More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 48. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). The drink is going to be a very nice settle drink nothing crazy or over the top just your usual bottle of vodka, just something you can run down to the store and buy at.“The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page40) Have people actually go and buy it and want to drink it and love drinking it.

I want people drink my drink and know that it is X that they are drinking,

i want it to be something special and have them just fall in love with it“Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. Next comes marketing strategy—the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships. The company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Page49)