Friday, March 4, 2016

week 8 EOC : Business Mission Statement

The goal of my vodka is that everyone knows what it is,
to have them drink it and go "OH that X" because than you know when you have made it when people actually know what they are drinking and that they know that it is your drink."They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).To want people go and buy it and want to buy it because they like the drink so much and they like the bottle because the bottle is nice and its one of a kind and i know people will actually appreciate that.“An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page39)Because it is such a unique bottle i know people might end up thinking that it had a different taste of what it really is,
honestly it is just normal vodka nothing special to it, its just vodka but who doesn't like vodka.
Just good plain original vodka.“Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing- Page 42)an expensive taste for an affordable price."They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

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