Promotion

Promoting it will be pretty easy,

ill try and get it sponsored by youtube, so that whenever you are on youtube and you click on a video and the commercial come out it will be about my vodka.

try to get a billboard on the high way so that when you are just driving by you will see it and maybe want to purchase it.“Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 432. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). it will be in a nice bottle so it will definitely stand out among the other bottles that it is around.“Promotional pricing, however, can have adverse effects. Used too frequently and copied by competitors, price promotions can create “deal-prone” customers who wait until brands go on sale before buying them. Or, constantly reduced prices can erode a brand’s value in the eyes of customers. Marketers sometimes become addicted to promotional pricing, especially in difficult economic times. They use price promotions as a quick fix instead of sweating through the difficult process of developing effective longer-term strategies for building their brands.”( Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing-Pages294)try to promote my vodka on tv so that it will catch peoples attentions,

or try and get a commercial   on the super bowl so that poeple know that my drink is now in the market and ready to be sold and have people want it and would want to have it and want to taste it.  “Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 431. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).